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Searchind - Ecommerce SEO + Strategy

The Searchind Newsletter is written by Simone Parodi, an international SEO consultant for eCommerce. He helps many eCommerce businesses achieve qualified organic traffic and increase their revenue.

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Some ecommerce catalogs will stop syncing to Google in August

SEARCHIND Some ecommerce catalogs will stop syncing to Google in August API Diagnostics in Google Merchant Center Google is replacing the Content API for Shopping with the new Merchant API. The deadline is August 18, 2026. Anyone who manages products on Google in an automated way needs to be aware of this change. Why is Google making this change? The Content API for Shopping had been around for years and had become increasingly difficult to update and expand. Google rebuilt it from scratch...

Searchind Google is changing how products get discovered and purchased online With UCP, Google's AI handles the entire purchase journey from reading your product feed, to comparing offers, to completing checkout without the user ever visiting your site. Organic traffic can drop while sales go up, and your analytics will show nothing. If before you won because someone clicked your site, now you'll often win because the AI picked your product. Pricing errors, feed inconsistencies, inventory...

Searchind 🛍️ We audited 10,000 products across a Google Merchant Center feed We audited 10,000 products across a Google Merchant Center feed and found 5 issues quietly killing ad spend. The results were painful: 1. Titles too short to match real search queries, Google doesn't know when to show your products. Your competitors get the click. You don't.2. Non-standard formats Google can't read properly, data that looks fine on your end, but fails silently on theirs.3. Missing attributes in...

Searchind An Example of a Titles Audit on Google Shopping for My Client While working on a furniture ecommerce client, we ran a full audit and optimization of their Google Shopping product titles, nearly 10,000 products across dozens of categories. Here is a breakdown of what we found, what we fixed, and what the data revealed. How we approached the audit Before touching anything, we compared the existing titles against what competitors were showing on the SERPs for the same product types....

Searchind If you weren't at BrightonSEO, here are my resources. Full slides from my presentation at BrightonSEO. 1778004653169.pdf Full case study https://searchind.com/how-i-fixed-10-000-gmc-product-disapprovals-an-international-ecommerce-case-study/ Any questions? Respond here. Ecommerce SEO Consultant & Founder at Searchind I work with medium- to large-sized ecommerce. Only a few projects at a time. Direct accountability (no juniors, no generalists). Ecommerce SEO trainer for freelancers,...

Searchind 13 April 2026 A way to use CLAUDE for E-commerce SEO Many SEOs use AI the wrong way, especially when working with clients. My main AI tool is Claude, and today I'll show you the first in a series on how I use Claude for my clients. In this particular text, I show you about heading structure. When you write an article or text above and below category product grids, you need to cover the semantic side, but what does that mean? Let me show you a practical example. For this important...

Searchind June 15th Management of expired products in eCommerce ↓ My framework for managing expired products (below, you can find the link for access) One of the most destructive mistakes I see in ecommerce audits is treating all expired product situations identically. You know what I mean: a product sells out stock hits zero and the system automatically fires a 404 or deindexes the page. Simple. Effective. Completely wrong, and it costs you money. The real issue is that not all...

Searchind 8 Decembre 2025 The Complete D2C Ecommerce SEO Guide: Strategies for Sustainable Growth ↓ Direct-to-consumer (D2C or DTC) brands face unique challenges in the digital ecommerce. Unlike traditional retailers who compete primarily on product selection and price, D2C brands must build their entire identity from scratch while navigating an increasingly crowded online landscape. D2C brands need to be present on organic; it's the foundation of sustainable, scalable growth. This guide...

Searchind 1 Dec 2025 Why Your Store Needs a Dedicated Discount Code Page ↓ Are you leaving thousands of potential customers on the table? There's a goldmine of search traffic that's being completely overlooked: discount code searches. Here's what the data reveals: Brand-specific discount code keywords are generating massive search volumes: "eBay discount code" - 12,000 monthly searches "Halfords discount code" - 11,000 monthly searches "Cake Box discount code" - 5,300 monthly searches … And...

Searchind 24 November 2025 How to stay ahead in SEO for eCommerce ↓ Many ecommerce companies invest 90% of their entire SEO budget only in Google. Why? The new search discovery Many customers are finding answers on TikTok, seeking validation in Reddit threads, weighing options through editorial content, and ultimately arriving at your website as their final destination. Search engines have adapted to this shift, surfacing video content, community conversations, and creator insights alongside...