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Searchind - Ecommerce SEO + Strategy

πŸ“ˆ Shopify SEO: +41% clicks to collection pages in 90 days

Published 12 days agoΒ β€’Β 1 min read
October 2026

πŸ“ˆ Shopify SEO: +41% clicks to collection pages in 90 days

Here's what we changed.

Simone Parodi Simone @ Searchind in

πŸ”Ž Focus: Shopify Collections SEO
🟀 Impact: High
🟠 Difficulty: Mid

When we started, the list of SEO issues was longer than anything we could fix in a quarter, so we picked the layer closest to revenue: collections, where people land when they already know what they want to buy.

Here's what changed on /collections/ pages only, last 3 months vs the 3 before:

Clicks

+41%

3.46K β†’ 4.87K

Impressions

+80%

261K β†’ 470K
Search Console: clicks and impressions on collection pages
Search Console, /collections/ pages only: last 3 months vs the previous 3

πŸ› οΈ What we did

βœ“
 Mapped each collection to the way customers actually search for that category
βœ“
 Cleaned up the taxonomy by merging thin and overlapping collections
βœ“
 Decided which filter combinations deserve their own indexable page
βœ“
 Rewrote titles and intro copy around buying intent
βœ“
 Pointed internal links from navigation, products, and content to the collections that sell
βœ“
 Reworked product sorting so best sellers appear first
If your product pages get all the SEO attention, look at your collections, because a single category page can rank for hundreds of queries that no product page will ever catch.

πŸ“© Which of your collections are leaving clicks?

If you run a Shopify store and want to find out, reply with your store URL and I'll take a look.

Talk soon,

Simone Parodi

Simone Parodi

Organic Growth and SEO for DTC & Ecommerce

LinkedIn β†’   searchind.com β†’

Searchind - Ecommerce SEO + Strategy

The Searchind Newsletter is written by Simone Parodi, an international SEO consultant for eCommerce. He helps many eCommerce businesses achieve qualified organic traffic and increase their revenue.

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