October 2026 📈 Shopify SEO: +41% clicks to collection pages in 90 days Here's what we changed. Simone @ Searchind in 🔎 Focus: Shopify Collections SEO🟤 Impact: High🟠 Difficulty: Mid When we started, the list of SEO issues was longer than anything we could fix in a quarter, so we picked the layer closest to revenue: collections, where people land when they already know what they want to buy. Here's what changed on /collections/ pages only, last 3 months vs the 3 before: Clicks +41% 3.46K →...
12 days ago • 1 min read
October 10, 2026 🟤 Make AI search trust your store Isn't your store showing up in AI search? Start with this checklist. Simone @ Searchind in 🔎 Focus: AI Search & E-E-A-T🟤 Impact: High🟠 Difficulty: Mid A shopper who finds your store through AI Overviews or AI Mode has probably never heard of you, so before buying, they check one thing: Are you worth the risk? Google's quality guidelines ask the same question, and a lot of the answer sits on pages stores treat as an afterthought, like About,...
18 days ago • 1 min read
Google’s EEA Search Changes are reshaping Product Visibility Simone Parodi Organic Growth and SEO for DTC & Ecommerce Google just pulled the rug out from under organic Shopping in Europe. If you sell products online and any share of your traffic comes from Google in the EU, check your Search Console/Google Merchant Center data this week. The organic product carousels that used to show up for commercial queries are gone across most of the EEA, replaced by something that looks nothing like the...
about 1 month ago • 6 min read
SEARCHIND PIM (Product Information Management) for Ecommerce and Shopify Simone Parodi Organic Growth and SEO for DTC & Ecommerce AI is fundamentally changing how customers discover products. Your product data now powers Google’s AI Overviews, LLM shopping experiences, and recommendation engines, but only when it’s complete and accurate. When product data is incomplete or inconsistent, both customers and AI systems struggle. AI can’t understand and represent your offerings accurately without...
about 2 months ago • 12 min read
SEARCHIND Mentioned doesn't mean cited When AI answers a shopping question, it does two things at once. It recommends brands ("good options include...") and it cites sources to back up that recommendation ("according to..."). The problem most ecommerce teams miss is that these require different content, different targeting, and honestly, different time horizons. For years, optimization meant one thing: rank higher on Google organic. Now you're optimizing across four AI surfaces, ChatGPT,...
2 months ago • 6 min read
SEARCHIND How I Achieved 338% Growth in Google Shopping Clicks This case study walks through the repeatable four-phase process we use to diagnose and fix failing feeds, applied here to a mid-size ecommerce with 10,000+ products. It applies to any vertical. The core problem: The client’s feed was built around internal warehouse logic (model names, SKU conventions) instead of how customers search. Before touching anything, we asked: What’s the gap between how we’re describing products and how...
3 months ago • 2 min read
SEARCHIND One-off consultancy to recover lost rankings Delicatezza is a UK‑based online Italian food shop that sells a wide range of authentic Italian groceries GOAL: The objective was to recover average search positions lost on Google. For this client, I conducted a detailed analysis to recover the lost rankings. I created a comprehensive Google Sheet outlining the recommended technical SEO activities, along with their priority and implementation order. Some activities we did: 404 Pages -...
3 months ago • 1 min read
SEARCHIND How This Extension Eyelashes Brand Added €36.805,69 in Organic Revenue in 30 Days About the Project Mid-size DTC ecommerce brand in the semi-permanent extension eyelashes market. The business operates primarily through Shopify with significant social presence on TikTok and Instagram. The brief was to increase organic traffic, reduce user friction during the pre-purchase phase, and capture search volume from both product queries and how-to content. The core challenge: customers had...
3 months ago • 2 min read
SEARCHIND Google moved two feed attributes onto the page Most people think google_product_category tells Google what a product is. It doesn't. It corrects what Google already decided. So google_product_category works in three steps: Google categorises every product on its own. Whether or not you send google_product_category, each product gets assigned a node from Google's taxonomy automatically. It decides from your content. Titles, descriptions, brand, pricing, and GTIN are what Google reads...
3 months ago • 7 min read