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Searchind - SEO For eCommerce + Strategy

The Searchind Newsletter is written by Simone Parodi, an international SEO consultant for eCommerce. He helps many eCommerce businesses achieve qualified organic traffic and increase their revenue.

Featured Post

Management of expired products in eCommerce

Searchind June 15th Management of expired products in eCommerce ↓ My framework for managing expired products (below, you can find the link for access) One of the most destructive mistakes I see in ecommerce audits is treating all expired product situations identically. You know what I mean: a product sells out stock hits zero and the system automatically fires a 404 or deindexes the page. Simple. Effective. Completely wrong, and it costs you money. The real issue is that not all...

Searchind 8 Decembre 2025 The Complete D2C Ecommerce SEO Guide: Strategies for Sustainable Growth ↓ Direct-to-consumer (D2C or DTC) brands face unique challenges in the digital ecommerce. Unlike traditional retailers who compete primarily on product selection and price, D2C brands must build their entire identity from scratch while navigating an increasingly crowded online landscape. D2C brands need to be present on organic; it's the foundation of sustainable, scalable growth. This guide...

Searchind 1 Dec 2025 Why Your Store Needs a Dedicated Discount Code Page ↓ Are you leaving thousands of potential customers on the table? There's a goldmine of search traffic that's being completely overlooked: discount code searches. Here's what the data reveals: Brand-specific discount code keywords are generating massive search volumes: "eBay discount code" - 12,000 monthly searches "Halfords discount code" - 11,000 monthly searches "Cake Box discount code" - 5,300 monthly searches … And...

Searchind 24 November 2025 How to stay ahead in SEO for eCommerce ↓ Many ecommerce companies invest 90% of their entire SEO budget only in Google. Why? The new search discovery Many customers are finding answers on TikTok, seeking validation in Reddit threads, weighing options through editorial content, and ultimately arriving at your website as their final destination. Search engines have adapted to this shift, surfacing video content, community conversations, and creator insights alongside...

From my perspective, AI is not a real problem. For many years in SEO, the same rules have remained valid: Create good content Build a strong brand Demonstrate differentiation in the market To achieve these things, you do link building, PR, and more. Many SEOs regret this because they live in their cave. And they think things exist only in black or white. But both white and black exist. Now, it is important to understand what moves the needle. The SEO specialist is dead; now you have a...

I have created a step-by-step guide to help eCommerce appear correctly in AI searches. Here is the link to this guide If you're working on e-commerce, SEO, or similar, this is where things are moving.