SEARCHIND Google moved two feed attributes onto the page Most people think google_product_category tells Google what a product is. It doesn't. It corrects what Google already decided. So google_product_category works in three steps: Google categorises every product on its own. Whether or not you send google_product_category, each product gets assigned a node from Google's taxonomy automatically. It decides from your content. Titles, descriptions, brand, pricing, and GTIN are what Google reads...
13 days ago • 7 min read
SEARCHIND Where Most SEO Agencies Fail in Ecommerce I worked for a couple of years across different agencies. A few of them were very good. But 80% of agencies out there are fraudulent. I remember when an ecommerce client reached out to me for an audit, he sent me the previous agency's audit, and it was dramatic. 139 pages of nothing, just Screaming Frog and Semrush "errors". I delivered an audit of 20 pages with only the things that matter, because the client wants to see what moves the...
20 days ago • 1 min read
SEARCHIND 🛍️ The perfect product page for the AI era and AI shopping I've worked with many ecommerce clients and based on my experience I've built a template for what an ideal product page should look like. Obviously it depends on which market you work in. But to set up a solid foundation, this template is a good starting point. If you look closely you'll find several SEO tricks inside. Check out the ideal product page. Reply to this email if you need a consultancy. Ecommerce SEO Consultant &...
about 2 months ago • 1 min read
SEARCHIND Google quietly added a new set of Merchant Center attributes If you missed my LinkedIn post I report you here in the newsletter because small thing are very important to know! They're called conversational attributes, and they exist for one reason: to feed your products into AI-driven surfaces like AI Mode in Search.Here's what you can now submit:→ Question and answer - FAQs straight in your feed ("Does it support Bluetooth?")→ Document link - manuals, assembly guides, spec sheets...
about 2 months ago • 1 min read
SEARCHIND Some ecommerce catalogs will stop syncing to Google in August API Diagnostics in Google Merchant Center Google is replacing the Content API for Shopping with the new Merchant API. The deadline is August 18, 2026. Anyone who manages products on Google in an automated way needs to be aware of this change. Why is Google making this change? The Content API for Shopping had been around for years and had become increasingly difficult to update and expand. Google rebuilt it from scratch...
2 months ago • 2 min read
Searchind Google is changing how products get discovered and purchased online With UCP, Google's AI handles the entire purchase journey from reading your product feed, to comparing offers, to completing checkout without the user ever visiting your site. Organic traffic can drop while sales go up, and your analytics will show nothing. If before you won because someone clicked your site, now you'll often win because the AI picked your product. Pricing errors, feed inconsistencies, inventory...
2 months ago • 12 min read
Searchind 🛍️ We audited 10,000 products across a Google Merchant Center feed We audited 10,000 products across a Google Merchant Center feed and found 5 issues quietly killing ad spend. The results were painful: 1. Titles too short to match real search queries, Google doesn't know when to show your products. Your competitors get the click. You don't.2. Non-standard formats Google can't read properly, data that looks fine on your end, but fails silently on theirs.3. Missing attributes in...
3 months ago • 1 min read
Searchind An Example of a Titles Audit on Google Shopping for My Client While working on a furniture ecommerce client, we ran a full audit and optimization of their Google Shopping product titles, nearly 10,000 products across dozens of categories. Here is a breakdown of what we found, what we fixed, and what the data revealed. How we approached the audit Before touching anything, we compared the existing titles against what competitors were showing on the SERPs for the same product types....
3 months ago • 3 min read
Searchind If you weren't at BrightonSEO, here are my resources. Full slides from my presentation at BrightonSEO. 1778004653169.pdf Full case study https://searchind.com/how-i-fixed-10-000-gmc-product-disapprovals-an-international-ecommerce-case-study/ Any questions? Respond here. Ecommerce SEO Consultant & Founder at Searchind I work with medium- to large-sized ecommerce. Only a few projects at a time. Direct accountability (no juniors, no generalists). Ecommerce SEO trainer for freelancers,...
3 months ago • 1 min read