Searchind

24 November 2025

How to stay ahead in SEO for eCommerce

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Many ecommerce companies invest 90% of their entire SEO budget only in Google.

Why?

The new search discovery

Many customers are finding answers on TikTok, seeking validation in Reddit threads, weighing options through editorial content, and ultimately arriving at your website as their final destination.

Search engines have adapted to this shift, surfacing video content, community conversations, and creator insights alongside traditional web results.

But many eCommerce players can't play this game. They continue to allocate their entire SEO budget solely to Google.

How does the new user journey in search

For example, you need shoes for the gym.

View the complete SERP in Google from this search.

Sponsored results

Classic result in Google + AI

Product grids

Different features like People Also Ask, Forums, etc.

Short videos

So, you can see that the ecosystem is not only on Google. Google groups, but many searches are outside.

We view different stages of search until the user buys the product.

AI mode

Write “Can you recommend shoes for the gym?”.

AI gives me different products with bullet points; it’s useful.

Afterwards, you want to compare the products.

Here, it is very important to work WELL with the SEO basics like structured data, content, site structure, comprehensiveness, and authority of the brand. A quick trick doesn't exist.

Then, in general, people want to have an external, real opinion from users. Here, many Reddit conversations appear.

The possible final stage is to buy.

If you click on a product, you have more additions like videos and products that correlate.

In this stage, it is important to have good internal linking, a good price, different sizes and colors, and more.

Tik Tok

TikTok is a good channel for certain users, like Gen Z. Many users search here and buy from TikTok shops.

Amazon

For many clients, I used Amazon to analyze product reviews and research if they searched for particular terms.

So, each phase is important, and you can lose many clients in different stages of this search journey.

Beyond Page Rankings: Becoming the Definitive Voice

Traditional search optimization, technical excellence, quality content, and authoritative links remain foundational.

But competitive advantage now requires something more: establishing yourself as the authoritative voice within your entire market space.

This means maintaining visibility across every conversation related to what you offer, wherever those searches happen.

Modern research doesn't follow clean channel boundaries. It unfolds as interconnected sequences.

An example of a path:

Initial discovery through short-form video → peer validation in forums → price comparison via search → editorial review consumption → in-depth video research → conversion.

Search platforms recognize this reality; they're unifying multiple content types into cohesive experiences.

Identify where intent surfaces throughout your category, then create interconnected content that guides people across each touchpoint.

Your audience thinks in journeys, not platforms. Your content strategy should reflect that reality.

So, what can you do?

Many SEOs outside divulge quick tricks to rank in AI or similar fluff, but it is not possible.

The eCommerce that wants growth WELL has not evaluated these shortcuts.

Only SEO for Google is not enough.

My personal advice:

Work WELL with the SEO basics: Structured data, internal linking, etc. Understand what works in your market and test.
Concentrate on one channel step-by-step, obtain a result from one, then proceed with another.
Review the entire approach: The communication on social, the analysis, and more.

The key is: be present at the right time and have a good distribution.

If you want growth, seriously, your e-commerce book a consultation.