Are you leaving thousands of potential customers on the table?
There's a goldmine of search traffic that's being completely overlooked: discount code searches.
Here's what the data reveals:
Brand-specific discount code keywords are generating massive search volumes:
- "eBay discount code" - 12,000 monthly searches
- "Halfords discount code" - 11,000 monthly searches
- "Cake Box discount code" - 5,300 monthly searches
- …
And it's not just the big players.
Even smaller brands are seeing thousands of monthly searches for their discount codes.
Why this matters for your SEO Strategy
When potential customers search for "[your brand] discount code," where do they land?
If you don't have a dedicated discount code page, they're likely ending up on:
- Voucher aggregator sites
- Competitor review sites
- Outdated forum posts
- Third-party coupon platforms
You're literally sending qualified, high-intent customers to other websites.
The Solution: Create a dedicated discount code landing page
A well-optimized discount code page serves multiple purposes:
- Captures organic search traffic for branded discount code terms
- Controls your brand narrative instead of letting third parties do it
- Converts browsers into subscribers by offering codes in exchange for email signups
- Reduces dependency on voucher code affiliate sites
- Improves user experience by giving customers what they're searching for
Real-World Example: eBay
eBay demonstrates this strategy effectively with its dedicated app discount promotion page:
Key Elements:
- Clear, prominent headline: "App discount coupon!"
- Specific value proposition: 15% off up to €100 with code MITAPPEBAY18
- Strong call-to-action: "Start shopping" button
- Visual demonstration showing the mobile app in use
- Code displayed clearly both in the description and the highlighted section
- Clean, branded design with eBay's signature colors
Their approach provides immediate value to searchers while driving app downloads and purchases.
How to Implement This Strategy
Step 1: Research Your Keywords
Check your Google Search Console data for "[your brand] discount code" searches and see how much traffic you're missing out on.
For one client, I saw this opportunity.
Check if people are already searching for your discount codes. Look for patterns like:
- "[brand name] discount code"
- "[brand name] promo code"
- "[brand name] voucher"
- "[brand name] coupon"
Step 2: Create Your Landing Page
Include these essential elements:
- Clear H1 tag with your brand name + "discount code"
- Explanation of your discount code policy
- Email signup form to receive the code
- Relevant keywords are naturally integrated
- Clean, professional design
Step 3: Optimize for SEO
- Use descriptive title tags and meta descriptions
- Include schema markup for special offers
- Add internal links from your main navigation or footer
- Create relevant supporting content about your offers
Step 4: Be Honest and Transparent
- If you don't work with voucher sites, say so
- Clearly state what discount you're offering
- Set proper expectations about code validity and terms
Thousands of people are searching for your discount codes every month.
By creating a dedicated landing page, you can:
- Reclaim this search traffic
- Build your email list with qualified leads
- Control your brand messaging
- Reduce reliance on third-party voucher sites
- Create a better customer experience
Don't let voucher aggregators profit from your brand's search traffic.
Take control with a dedicated discount code page.
Want to discuss implementing this strategy for your ecommerce store? Reply to this email and let's chat about how to capture this untapped search traffic.
