SEARCHIND Mentioned doesn't mean cited When AI answers a shopping question, it does two things at once. It recommends brands ("good options include...") and it cites sources to back up that recommendation ("according to..."). The problem most ecommerce teams miss is that these require different content, different targeting, and honestly, different time horizons. For years, optimization meant one thing: rank higher on Google organic. Now you're optimizing across four AI surfaces, ChatGPT,...
about 1 month ago • 6 min read
SEARCHIND How I Achieved 338% Growth in Google Shopping Clicks This case study walks through the repeatable four-phase process we use to diagnose and fix failing feeds, applied here to a mid-size ecommerce with 10,000+ products. It applies to any vertical. The core problem: The client’s feed was built around internal warehouse logic (model names, SKU conventions) instead of how customers search. Before touching anything, we asked: What’s the gap between how we’re describing products and how...
about 1 month ago • 2 min read
SEARCHIND One-off consultancy to recover lost rankings Delicatezza is a UK‑based online Italian food shop that sells a wide range of authentic Italian groceries GOAL: The objective was to recover average search positions lost on Google. For this client, I conducted a detailed analysis to recover the lost rankings. I created a comprehensive Google Sheet outlining the recommended technical SEO activities, along with their priority and implementation order. Some activities we did: 404 Pages -...
about 2 months ago • 1 min read
SEARCHIND How This Extension Eyelashes Brand Added €36.805,69 in Organic Revenue in 30 Days About the Project Mid-size DTC ecommerce brand in the semi-permanent extension eyelashes market. The business operates primarily through Shopify with significant social presence on TikTok and Instagram. The brief was to increase organic traffic, reduce user friction during the pre-purchase phase, and capture search volume from both product queries and how-to content. The core challenge: customers had...
about 2 months ago • 2 min read
SEARCHIND Google moved two feed attributes onto the page Most people think google_product_category tells Google what a product is. It doesn't. It corrects what Google already decided. So google_product_category works in three steps: Google categorises every product on its own. Whether or not you send google_product_category, each product gets assigned a node from Google's taxonomy automatically. It decides from your content. Titles, descriptions, brand, pricing, and GTIN are what Google reads...
2 months ago • 7 min read
SEARCHIND Where Most SEO Agencies Fail in Ecommerce I worked for a couple of years across different agencies. A few of them were very good. But 80% of agencies out there are fraudulent. I remember when an ecommerce client reached out to me for an audit, he sent me the previous agency's audit, and it was dramatic. 139 pages of nothing, just Screaming Frog and Semrush "errors". I delivered an audit of 20 pages with only the things that matter, because the client wants to see what moves the...
2 months ago • 1 min read
SEARCHIND 🛍️ The perfect product page for the AI era and AI shopping I've worked with many ecommerce clients and based on my experience I've built a template for what an ideal product page should look like. Obviously it depends on which market you work in. But to set up a solid foundation, this template is a good starting point. If you look closely you'll find several SEO tricks inside. Check out the ideal product page. Reply to this email if you need a consultancy. Ecommerce SEO Consultant &...
3 months ago • 1 min read
SEARCHIND Google quietly added a new set of Merchant Center attributes If you missed my LinkedIn post I report you here in the newsletter because small thing are very important to know! They're called conversational attributes, and they exist for one reason: to feed your products into AI-driven surfaces like AI Mode in Search.Here's what you can now submit:→ Question and answer - FAQs straight in your feed ("Does it support Bluetooth?")→ Document link - manuals, assembly guides, spec sheets...
3 months ago • 1 min read
SEARCHIND Some ecommerce catalogs will stop syncing to Google in August API Diagnostics in Google Merchant Center Google is replacing the Content API for Shopping with the new Merchant API. The deadline is August 18, 2026. Anyone who manages products on Google in an automated way needs to be aware of this change. Why is Google making this change? The Content API for Shopping had been around for years and had become increasingly difficult to update and expand. Google rebuilt it from scratch...
4 months ago • 2 min read