Where Most SEO Agencies Fail in Ecommerce

I worked for a couple of years across different agencies.

A few of them were very good.

But 80% of agencies out there are fraudulent.

I remember when an ecommerce client reached out to me for an audit, he sent me the previous agency's audit, and it was dramatic.

139 pages of nothing, just Screaming Frog and Semrush "errors".

I delivered an audit of 20 pages with only the things that matter, because the client wants to see what moves the needle.

So let's look at the main agency problems:

As I've mentioned, when you work with a competitive ecommerce, proactivity is essential.

If your competitor is sleeping in a particular area, pushing there for a few months will bring good results.

Remember, big competitors often struggle to act fast.

If you act fast in the areas that matter, you can win that territory.

2. Lists of errors

Scanning Screaming Frog and Semrush errors and showing them to the client is completely wrong.

80% of Screaming Frog errors are not actually errors.

Many times I use Screaming Frog, but only to get a general overview of the ecommerce.

My approach to technical SEO is very simple, I check everything manually starting from:

All of these are better verified manually.

3. Not focusing on results

They don't focus on what matters.

They focus on resolving a list of "errors" that won't bring results.

It's very strange to work this way, and I often wonder how a client can be happy with this.

Below is an example from an old client.

I did one consultation focusing only on one aspect: recovering lost positions.

I released my personal priority template for managing technical SEO activities and communicating with the client and dev team.

All of these activities were focused on specific goals.

I didn't invent extra activities; we need to be honest with clients.

Anyway, not all agencies are bad. I know several good ones; they're small, but they work well.

Different agencies have contacted me to help them resolve these gaps internally and for mentorship support.

So, how can I support you?

If you're an agency experiencing these internal problems and want to achieve better client results, an external consultant can help you identify the issues and what to improve.
If you work in ecommerce, I can help you achieve results (revenue) by focusing only on what matters.

Interested? Reply to this email.

Ecommerce SEO Consultant & Founder at Searchind
I work with medium- to large-sized ecommerce. Only a few projects at a time. Direct accountability (no juniors, no generalists).
Ecommerce SEO trainer for freelancers, agencies, and companies.
Follow me on Linkedin.

Do Where Most SEO Agencies Fail in Ecommerceyou need an ecommerce SEO partner?

Write me at simoneparodi@searchind.com