SEARCHIND How This Extension Eyelashes Brand Added €36.805,69 in Organic Revenue in 30 Days About the Project Mid-size DTC ecommerce brand in the semi-permanent extension eyelashes market. The business operates primarily through Shopify with significant social presence on TikTok and Instagram. The brief was to increase organic traffic, reduce user friction during the pre-purchase phase, and capture search volume from both product queries and how-to content. The core challenge: customers had...

SEARCHIND Google moved two feed attributes onto the page Most people think google_product_category tells Google what a product is. It doesn't. It corrects what Google already decided. So google_product_category works in three steps: Google categorises every product on its own. Whether or not you send google_product_category, each product gets assigned a node from Google's taxonomy automatically. It decides from your content. Titles, descriptions, brand, pricing, and GTIN are what Google reads...

SEARCHIND Where Most SEO Agencies Fail in Ecommerce I worked for a couple of years across different agencies. A few of them were very good. But 80% of agencies out there are fraudulent. I remember when an ecommerce client reached out to me for an audit, he sent me the previous agency's audit, and it was dramatic. 139 pages of nothing, just Screaming Frog and Semrush "errors". I delivered an audit of 20 pages with only the things that matter, because the client wants to see what moves the...