A way to use CLAUDE for E-commerce SEO

Many SEOs use AI the wrong way, especially when working with clients.

My main AI tool is Claude, and today I'll show you the first in a series on how I use Claude for my clients.

In this particular text, I show you about heading structure.

When you write an article or text above and below category product grids, you need to cover the semantic side, but what does that mean? Let me show you a practical example.

For this important client operating in the cruise sector in the US market, we're creating blog articles.

In general, you start with a keyword or a search intent, then write articles around it.

For example, here the keyword is "Alaska Cruise Packing List".

I usually note the best heading structures that competitors have in the SERP in a Google Sheet.

I note large, medium, and small competitors.

I do this manually to better understand the context.

In this specific SERP, there are no small competitors, it's a very competitive market.

Afterwards, I use Claude.

I send it a lot of information about the content brief and the brand.

Then I ask it to:

• Highlight the heading structures that cover the same or similar topics
• Propose a heading structure that covers the main topic thoroughly

Claude produces an output like this:

The most important thing is what data you give to Claude and how much of it.

I typically give Claude as much data as possible because it produces a much better output that way.

In this specific case, Claude is very useful for identifying which semantic areas you're covering, not just for finding keywords.

Many SEOs think you write articles only for SEO purposes.

If that's the mindset of the SEO in your company, that's a problem.

With my clients, I always explain that covering semantic areas is better than just inserting keywords in headings or in the text.

For example, with the structure Claude gave me, I had a more complete structure than what the competitors had.

We covered specific topics more thoroughly.

If you work in a competitive market, the details matter, and they often help you rank better while gaining qualified organic traffic.

Do you need an ecommerce SEO partner?

Write me at simoneparodi@searchind.com

Ecommerce SEO Consultant & Founder at Searchind​ I work with medium- to large-sized ecommerce. Only a few projects at a time. Direct Accountability (No Juniors, No Generalists). Follow me on Linkedin.

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